Malcolm Gladwell became one of my favorite writers when I was assigned to read The Tipping Point for a communications class at Marquette. His way with language transforms insufferable topics into something interesting. A lot of his work involves products, brands, and ideas that are familiar to the general public, but he presents them in a way that most of us haven't thought of before.
Gladwell is a regular columnist for The New Yorker. Read his thoughts about ketchup, and how there may be no such thing as the perfect marinara sauce, here.