This could possibly be the worst name for a restaurant, ever.
Plan B. As if to insinuate, from the very beginning, that your establishment is the second choice. In my head, it goes something like this:
Scene: Any decent restaurant other than Plan B in the Wicker Park neighborhood at 8:00 on a Saturday night.
Diner 1: This decent restaurant is crowded tonight! Imagine that...a restaurant that is full during prime dinner hours on a Saturday! The hostess says that it will be a 2-hour wait. Do you want to ride it out? We can enjoy libations from the bar area and be completely wasted by the time we are actually seated. What do you think?
Diner 2: Let's go to Plan B.
End Scene. Ugh.
It's opening in the old Kudos space at 1635 N. Milwaukee some time later this month.